Powerhouse firms Primacy Strategy Group and Strategies 360 have formed a national strategic alliance that will support clients with robust solutions to meet the complex demands for effective public affairs and government relations in today’s world.
Primacy Strategy Group (PSG) brings to the table state government relations and public affairs services throughout the upper Midwest and Plains, with a presence in Minnesota, North Dakota, South Dakota, Montana, and Wisconsin. The firm also has an extensive federal government relations practice based in Washington, D.C., along with association management and coalition building services.
Strategies 360 (S360) has developed a multi-state infrastructure in the Western US, offering clients a wide range of services including communications, polling & research, a creative and design team to support marketing and advertising as well as digital marketing. S360 also brings expertise in state and local government relations and public affairs throughout its footprint, including Nevada, Washington, Oregon, New Mexico, and Alaska.
Together, the alliance extends government relations and public affairs services across 10 states, strengthened by a strategic federal government relations practice in Washington, D.C. and paired with research, creative, marketing, and communications tools that strengthen and amplify those public affairs and government relations efforts. Through this alliance, both firms maintain their independent operations and leadership while creating a seamless pathway for clients to access expanded services from both organizations.
“This alliance reflects our shared commitment to delivering meaningful outcomes for our clients,” said John Oceguera, CEO of Strategies 360. “By combining our strengths, we’re giving clients a broader set of tools, deeper relationships, and a unified approach that meets the complexity of today’s challenges.”
Grounded in a decade-long friendship between Oceguera and Ryan C. Kelly, CEO of Primacy Strategy Group, the two built a partnership on trust, shared values, and a mutual commitment to excellence. Their collaboration has consistently produced solutions that benefit clients, communities, and partners — a philosophy that will guide all Alliance projects.
“This is the natural evolution of a partnership built over many years,” said Kelly. “Together, we’ve helped clients navigate complex environments, strengthen relationships, and solve challenges that require both strategic insight and operational precision. This alliance allows us to bring that combined strength to a national scale.”
Oceguera and Kelly share how this alliance can have such a meaningful impact: “Our clients are operating in an environment – particularly at the federal level – where priorities can shift overnight, where cross-jurisdictional issues collide, and where the path forward requires senior-level judgment and trusted relationships on both sides of the aisle. We are excited to scale this work together and deliver results for clients facing high-stakes challenges and opportunities.”
Together, both firms bring experience from some of the nation's most powerful institutions and circles of influence – ranging from the White House, Capitol Hill, newsrooms, non-profits, large corporations to state and local government. The Alliance positions both organizations to meet the moment and positively shape what comes next for current and future clients.
