Through our alliance with Strategies 360, PSG clients can access a full-service integrated marketing team.
Advertising Campaigns
With PSG and S360, every project is approached by a diverse, highly experienced team that leads with curiosity, challenges assumptions, and discovers new opportunities in every campaign. These award-winning advertising services include strategy and concept development; campaign creation of all content, including television production; brand, event, and educational campaigns; and organic and paid social media strategy and management.
- Broadcast television and radio
- Concept development
- Digital (banners, landing pages, etc.)
- Events
- Out of Home
- Print advertising
- Social media
Integrated Media Strategy
The strategic approach to integrated media is drawn from research data and team collaboration, so that it is strategic, sharply targeted, and adaptable. Through S360, our integrated media services include developing a fully integrated media plan across paid, owned, and earned channels; audience analysis, targeting, and segmentation; and timely data analytics and reporting.
- Auditing
- Strategy
- Planning
- Reporting
Digital Marketing
Our team specializes in hyper-targeted campaigns, leveraging offline lists, online behaviors, and demographic insights to reach the right person with the right message every time, while persistently optimizing toward campaign goals. Now available to PSG clients, these digital marketing services include Google Analytics, audience analysis and strategy, campaign management, channel strategy, landing page development and integration, media planning and buying, A/B message testing, timely data analytics and reporting, search marketing, and social media strategy and management.
- Integrated Strategy and Planning
- Tools Expertise
- Auditing
- Reporting
TV, Radio, and Streaming Media
TV and radio production follows a “right-team” approach: with S360, our team can direct, shoot, and produce content quickly and efficiently, delivering smart, high-quality content from traditional television spots to long-form educational pieces. Their experience, media relationships, and extensive research put your message in front of the right audience, and a solid, research-based, data-inspired approach helps determine which marketing dollars prove effective and which are wasteful. Services span local and national traditional and streaming TV and radio placements. The team regularly monitors placements alongside media partners to confirm targets are being reached effectively, and can adjust placement or coverage areas as budget, inventory, or strategy change.
Organic and Paid Social Media Strategy
Available through our alliance, we offer an integrated team model to deliver a social media strategy that combines advertising, digital, and communications approaches into an easy-to-implement, effective plan. This strategy considers your existing digital footprint, competition, and brand for each channel where you have a presence, as well as channels you plan to develop in the future. The team investigates new social opportunities and recommends best practices for messaging, posting frequency and timing, and audience by channel.