Former MN Speaker of the House and Former Deputy Executive Director of the National Conference of State Legislatures Join Primacy Strategy Group

The addition of Kurt Zellers & Nancy Rhyme enhances PSG’s core service offerings, leadership structure, and fortifies regional and national reach

Press Contact:
Jake Blum

(612) 978-0990

Washington, D.C. – Primacy Strategy Group (PSG) announced the addition of two new members to their leadership team, former Minnesota House Speaker Kurt Zellers and former National Conference of State Legislatures (NCSL) Deputy Executive Director, Nancy Rhyme.

Primacy Strategy Group a 50/50 joint-venture between Lockridge Grindal Nauen P.L.L.P. (LGN), a Minnesota-based law firm, with state and federal lobbying teams and Synergetic Endeavors (SE), a St. Paul-based consulting firm specializing in grassroots advocacy, public relations, coalition building and association management.

“We are thrilled to add the experience, leadership and well established bipartisanship experience that both Nancy and Kurt bring to us,” said Ryan Kelly, CEO of PSG, “As our team continues to grow , our clients will benefit from the vast legislative and communications experience Nancy and Kurt bring from their impressive public service careers.”

Zellers will serve as the Vice President of Communications and Public Affairs. Prior to joining the Primacy Strategy Group, Zellers was elected the 57th Speaker of the Minnesota House and served 12 years in the Minnesota House of Representatives, Zellers. “Kurt’s long standing reputation of reaching across the aisle as well as his exceptional skills as a communications professional is well known and respected,” said PSG CEO Ryan Kelly, “Adding someone with Kurt’s reputation as a communications and public affairs expert, allows PSG to expand our reach with regional and national clients.” Zellers bio can be found on the PSG website.

“Joining the PSG team gives me the opportunity to work with our clients in public policy, communications, message development and grassroots across the Midwest and nationally” said Zellers, “The team is amazing, the clients are diverse and the potential for growth is nothing like I have ever seen. I am very excited to join the PSG team!”

Nancy Rhyme joins the PSG team as the Chief Operating Officer and Director of Legislative Strategies after a storied career with the National Conference of State Legislatures, serving as the Deputy Executive Director in her most recent role. “Nancy’s reputation as a non-partisan professional, and her experience with legislators in statehouses all over the United States is second to none,” said PSG CEO Ryan Kelly, “Our clients will be one phone call away from one of the most brilliant legislative minds in American public policy.” Rhyme’s bio can be found on PSG website.

“I have always been impressed with Ryan and the PSG team, I am excited to add my experiences, expertise and legislative connections to the team and share in the rapid expansion of clients in the future,” said Rhyme, “PSG stands apart from its competitors with the depth and breadth of knowledge of their combined team. It is impressive, and I see great success in the future.”

The addition of Rhyme and Zellers, as well as the PSG Washington, D.C. office, fortifies the Primacy Strategy Group as a full service government relations and public affairs firm. The PSG team offers a full spectrum of management and communications services for its clients. These services include, association management and coalition building, grassroots and grasstops mobilization, nationwide government and regulatory affairs expertise at the federal, state and local levels, as well as government procurement services.

Nancy Rhyme can be found at: and (303) 981-3809

Kurt Zellers can be found at: and (612) 889-4485