Strategic Communications Plan and Crisis Communications Training
Members of our team had the privilege to work side-by-side with an international Fortune 500 corporation as they developed a multi-layered public affairs plan that included a long-range strategic communications plan. The plan included traditional media relations needs, such as press releases, media interviews for executive team members, as well as product announcements and on-site tours for members of Congress and local elected officials. The plan also included a never before developed crisis communications plan and action sequence for the company.
Shortly after the development and implementation of the strategic plan, the company experienced a crisis communications incident. We immediately stepped in and developed and implemented a crisis communications plan, as well as providing media and message training sessions for all employees. We engaged on-site, conducting ‘mock interviews’ with local TV reporters and camera crews to simulate an actual interview setting.
The client was extremely satisfied that the long-range planning they had initiated fit the situation they encountered just a short time after the initial planning sessions. The end result was the perfect example of a ‘plan your work, then work your plan’ mentality we strive to provide for all of our clients.
Our team believes that a well-developed strategic communications plan, with thoughtful planning on the front end, can save critical time and resources and minimize your chances for reputational damage to your brand.