Association Management

We are experienced at staffing board meetings, fundraising, serving as adjunct staff and providing supplemental bandwidth to augment current staff efforts. Our clients range from small non-profits and statewide organizations to national trade associations. These clients have utilized our team’s unique skill set to add depth and breadth to their member and partner development efforts, strengthening the revenue sources that power their associations and helping to more efficiently and cost-effectively achieve their desired outcomes.

We can also provide public affairs and strategic communications services, assisting with association publications and digital content, as well as plan and manage association-related meetings, conferences, and events.


  • Association structure, bylaws, and board staffing support
  • Member and associate member recruitment, management, and communications
  • Organizational financial management, tax filings, compliance, invoicing, and collections
  • Strategic planning for advocacy and legislative efforts
  • Anti-trust rules and recitals
  • Vendor management

Coalition Building

We have a strong track record of building unique, robust coalitions from the ground up and developing, expanding, and executing comprehensive advocacy strategies to ensure the best possible results for those clients.

Our team draws upon decades of experience in planning, managing, and executing all facets of political and issue advocacy campaigns on both sides of the political divide at the local, state, and national levels. Our coalition building résumé includes individual state-wide coalitions looking to directly influence legislation in a specific state or national trade association coalitions pressuring members of Congress to weigh in with the White House and agency heads on regulatory issues at the federal level. We organize national campaigns to influence as well as pass legislation in multiple state legislatures.

We understand that the most successful coalitions have one thing in common: they bring together unlikely allies in support of a common goal and capitalize on the unique strengths of individual coalition members and advocates. We believe in leveraging those strengths as part of a “surround sound” approach to advocacy that delivers the greatest possible impact on elected officials and other policymakers. Our firm’s long-standing relationships in the political, non-profit, and corporate communities throughout the country continue to serve as an asset for our clients as we work with policymakers and stakeholders on both sides of the aisle to make progress on our clients’ issue priorities.


  • Coalition creation & member recruitment
  • Member mobilization
  • Coalition funding structures
  • Staff and vendor management
  • Coalition member presentations

Case Studies

Minnesota Chiefs of Police Association (MCPA) Case Study

Our team provides Association Development and Management Services for the Minnesota Chiefs of Police Association (MCPA), specifically for their annual MCPA Executive Training Institute & Law Enforcement Expo. In this capacity, we handle sponsor recruitment and fulfillment, the development and execution of daily receptions and events throughout the week, as well as booth reservations, and magazine advertisement sales. Our strong track record of results has led the MCPA to retain our team to manage all facets of the expo, their main annual event.

HealthWORKS Coalition Case Study

We provide association/coalition management services to this organization, whose members include administrators, trustees, and service providers to Taft-Hartley multiemployer health and pension funds. Since July 2013, we have staffed the coalition board, managed the coalition’s annual budget, and planned and executed dozens of educational and advocacy-focused events for coalition members.

Event planning efforts on behalf of the coalition have included fly-in visits to Washington, D.C. to meet with Members of Congress and their staffs, seminars where members have had the opportunity to hear from and ask questions of panels of industry experts, and stakeholder roundtables with federal agency officials and elected officials including U.S. Senators Amy Klobuchar and Tina Smith, among others.

During the COVID-19 pandemic, we have planned and executed virtual tours and virtual roundtables with Members of Congress, so they can see first-hand the benefits of Taft-Hartley multiemployer health and pension funds.

Association Management Expertise

Whether you are a small nonprofit or a national trade association the PSG team can help your association grow and thrive. Our team of professionals has decades of experience in board governance and staffing, membership retention and growth, marketing and communications, and event planning and management.

Our team member Nancy Rhyme previously served as deputy executive director of the National Conference of State Legislatures (NCSL) and Director of the NCSL Foundation for State Legislatures. During her tenure, she planned and managed over 150 meetings including NCSL’s annual national summit with more than 6,000 attendees and $1.5 million in sponsorships. Upon taking over the NCSL Foundation for State Legislatures she helped guide the Board of Directors to resolve the Foundation’s deficit by increasing fees, restructuring sponsorship levels, and building public-private partnerships. This led to the Foundation exceeding its Board set revenue goals for 18 consecutive years.

While serving as a senior executive at NCSL she enhanced and expanded NCSL’s outreach efforts to current and new constituents and executed NCSL’s first national survey of its membership in 2011. The data gathered provided valuable input that led to the redesign of the organization’s website and outreach efforts based on membership feedback. In 2018 as a follow-up to the improvements instituted in 2011 the survey was redone showing a substantial improvement in membership satisfaction.