Through our alliance with Strategies 360, PSG clients can access a full creative and design team.
Brand Identity
You might be launching something new or embarking on a fresh start — new leadership, a strategic plan, a shifting market, or an updated brand story to stay relevant with your audiences. Brand identity gives you a system to show up authentically everywhere your audiences are. Through our partnership with S360, we build brand identity with a clear view of the challenges your brand faces — strengthening what’s already in motion, then scaling from a sharpened vision to a full identity system.
Brand identity elements include:
- Logo
- Visual Identity System (color, typography, imagery)
- Verbal Identity (naming, messaging, tone and voice)
Brand Strategy
Sometimes a brand challenge runs deeper than an identity alone can solve. When the real questions are ‘why do you exist,’ ‘what do you stand for,’ or ‘what holds everything else together,’ that’s brand strategy: defining your essence, personality, attributes, and story so your team and audiences have something real to rally around. Through our strategic alliance with S360, our brand strategists build that foundation with the full picture in view, so your story stays authentic wherever it appears. The result isn’t a document on a shelf — it’s a clear point of view that guides every decision that follows, building real loyalty.
- Workshop Facilitation
- Brand Essence
- Brand Foundation (personality, attributes, brand story)
Brand Systems and Design
A strong brand only works if it holds together everywhere it shows up — across print, digital, and experiential work — which takes more than a set of individual deliverables. Whether building a brand or managing one that already exists, we treat every piece of design as part of one system: how it connects across a campaign and holds up as your organization grows. That systems view makes them a strategic partner in how your brand shows up, not just a set of hands executing it.
- Print (annual reports, marketing collateral, etc.)
- Digital (social media, presentations, etc.)
- Experiential (wayfinding, installations, etc.)
User Experience and Web Design
Your website is often the first place a challenge becomes real — where brand strategy, identity, and design must work together for your audiences in real time. Through our partnership with S360, every site is tailored to the challenge in front of you, weighing what helps your audience accomplish what they came to do, what functionality makes that experience seamless, accessible, and easy to navigate, and what’s viable for your organization to sustain. The team leads user experience design and partners closely with developers to build sites from the ground up, ensuring your site isn’t just a container for your brand but a working expression of it — whether someone already knows you or is discovering you for the first time.
- User Experience Design
- Website Design and Development
Photography and Video Art Direction
A single photograph or frame of video can say more about your organization than pages of text ever could. Through S360, we work alongside photographers and videographers to capture people, places, and moments that feel authentic to who you are. From a candid shot in the field to a polished video for your next campaign, their art direction keeps your visuals consistent, memorable, and true to your story, wherever your audience encounters them.