Through Primacy Strategy Group’s alliance with Strategies 360, our clients now have access to a nationally recognized research and polling team.

Be wise, chart your course with data-informed guidance when engaging an audience to achieve your objective. Through our alliance with S360, PSG clients can access everything from representative survey research and membership polls to focus groups and online discussion groups — and everything in between. Our partners at S360 bring the expertise to craft a research plan, interpret the data, and design a clear-eyed strategy for your efforts, backed by a nationally recognized research team that delivers accurate, data-driven insights and translates findings into practical recommendations for decision-makers. Together, we work to deepen your understanding of your audience — their values, their attitudes, their motivators — and find the most effective ways to engage them and demonstrate that your mission is in sync with their priorities.

Quantitative Surveys

Through SPSG and 360, we custom design live phone interviewing and online surveys to help answer our clients’ key questions and meet their unique needs. These surveys can access difficult-to-reach populations of all sizes, create accessible ways for respondents to participate, and provide valuable high-level data backed by in-depth analysis from experienced research experts. The team ensures high-quality methodology throughout and presents clients with clear, actionable guidance for their decision-making. Quantitative surveys allow our clients to meet goals including:

• Soliciting feedback: Understand well-rounded community sentiment in a statistically valid and representative way.
• Identifying support: Reveal how community members self-sort into proponents, opponents, and the middle ground open to persuasion.
• Reaching the community: Discover where audiences get their information and help choose ideal outreach modes.
• Demographics: Understand how demographic and geographic differences impact public perception.

Focus Groups

Focus groups offer qualitative information to help clients make informed decisions about the direction they are taking with a product, marketing campaign, or message framework, among other things. Through our partnership, our clients get full support for recruitment, screening, discussion facilitation, recording, transcription, analysis, and reporting. Our team helps interpret qualitative data to identify key findings, trends, and the differences or similarities among participants.

Online Discussion Boards / Journals

Privately recruited online platforms offer a range of research benefits that reduce social bias and increase discussion capabilities. Our S360 partners are experienced in designing, recruiting, managing, and deriving actionable findings from multiple types of online platforms for qualitative research. Depending on your objectives, audience, and discussion content, they can recommend which type of online discussion would provide the most benefit to reach your goal.

In-Depth Interviews

Through PSG and S360, we craft targeted questions and apply proven interview techniques that reveal in-depth information from key stakeholders. Those details are then collated to surface shared and divergent views on the challenges we are working to address, along with suggested pathways forward.

Executive and Opinion Leader Interviews

We engage executive-level leadership to support organizational direction based on a deep analysis of individual opinions within a leadership team. These interviews can offer pathways to consensus on how to tackle organizational challenges.

Ad and Creative Testing

We help advertisers choose the most persuasive and engaging marketing campaigns to reach and influence their target audiences. The team advises on the best methodologies to answer the client’s question, conducts the research, and provides a detailed analysis to guide the direction of marketing campaigns.